Terms of Service

1. Who you are contracting with

Elstrand is operated from Singapore. Contact: javier@elstrand.com

2. How you accept these terms

You accept these terms when you tick the acceptance box at checkout and complete payment. If we agree something different with you in writing, that written agreement takes precedence for your engagement.

3. What the service is

Elstrand produces a recurring report. Each report contains a record of how named AI assistants answered a defined set of buying questions in your category, which brands were named and how often, which sources those assistants cited, and a ranked list of recommended actions. The specific contents of each plan are set out on our pricing page.

On the Pro and Global plans we also write content for you: one piece per month on Pro, three on Global. A piece is a single written article of roughly 800 to 1,200 words. We write it; you publish it. We do not post it, and we never need access to your site to do this. Unused pieces do not roll over into the following month.

Additional markets. Core and Pro cover one market. Global covers two. Further markets may be added to Global at S$799 per market per month, charged as a separate line on the same subscription, and each is reported separately. We may decline to add a market we cannot measure reliably, and we will say so rather than report a figure we do not stand behind.

What the service is not:

• We do not build, edit or publish anything on your website
• We do not manage advertising, public relations or search engine optimisation
• We do not contact AI providers on your behalf
• We require no access to your website, analytics, advertising accounts or any other system

How we measure, and the limits of what our measurements mean, are set out in our Method & Disclaimer, which forms part of these terms.

4. Delivery

Your first report is delivered within 3 business days of your first payment. After that, reports are delivered within 3 business days of your monthly billing date. Your billing date is the date you subscribed. Where that date does not exist in a given month, it is the 28th.

You may choose a different delivery date once, at onboarding. After that it stays fixed, because changing it disrupts month-to-month comparison.

5. What we need from you

Accurate information about your brand, your category and the markets you sell in.

We select the buying questions and the competitor set ourselves, and confirm both with you in your first report. We do this rather than asking you to choose, because a competitor set chosen by the brand being measured tends to produce a flattering result rather than a useful one.

You may tell us about specific products, competitors or questions you want included. We will accommodate reasonable requests. Both the question set and the competitor set stay fixed for at least three months. Changing them resets your trend data.

6. Fees and payment

Prices are in Singapore dollars and are listed on our pricing page. Payment is processed by Stripe. We never receive or store your card details. Subscriptions renew automatically each month until cancelled.

If a payment fails, Stripe will retry it. Report delivery pauses until payment clears. If payment has not cleared within 14 days, we may suspend or cancel the subscription.

We may change our prices. Any price change applies only to new subscribers. If you are already a subscriber, your price does not change for as long as your subscription remains active and uninterrupted.

7. Cancellation

Cancel at any time, with no notice period and no fee, through the billing portal linked from every invoice and from your reports. Cancellation takes effect at the end of your current billing period. You remain entitled to the report for the period you have paid for, and you will not be charged again.

Refunds are covered by our Refund & Cancellation Policy.

8. Who owns what

We own the reports. Elstrand retains copyright in each report as the author of a compiled work.

You get a licence to use it. You may use your reports freely inside your own business: share them with your team, your board, your investors and your agencies, and act on them however you like.

You may not republish them. Reports may not be published, resold or distributed outside your business, and may not be used in your own marketing, without our written consent. You are free to state factual findings in your own words. What you may not do is reproduce report content verbatim, or use the Elstrand name or marks, without asking us first.

The reason for this restriction is in the Method page: a single month's measurement is a snapshot, and presenting it publicly as a permanent claim would misrepresent what it is.

Underlying data stays ours. The raw query records, response captures and working data behind your report remain our property. The report is what you licence.

Third-party content. AI assistant outputs quoted in your report are third-party content. We report them accurately but do not warrant their accuracy and do not adopt them as our own statements.

9. Support

Questions about your report are answered by email, with no limit on how many, normally within one business day.

Every plan includes a call. On Core it is a walk-through of your first report; on Pro and Global it is a call every month.

What is not included is ongoing strategic consulting or implementation work beyond the report and its ranked actions. We do not make changes to your website. If something you ask for falls outside your plan, we will say so rather than quietly absorb it.

10. Confidentiality

Each of us will keep the other's non-public information confidential and use it only for the purpose of this engagement. We will not disclose that you are a client without your permission.

11. No warranties

The service is provided as is. We do not warrant that any AI assistant will name your brand, improve its position or maintain a position it currently holds; the accuracy of any third-party AI assistant output; that results are exactly reproducible (they are not, and our Method page explains why); or that any tracked AI assistant will remain available.

Recommendations in your report are advisory. Whether you act on them, how well they are executed and how AI systems respond are outside our control.

12. Limit of liability

Our total liability to you for all claims arising from this agreement is limited to the fees you paid us in the 12 months before the claim arose. We are not liable for indirect or consequential loss, loss of profit, loss of revenue or loss of business opportunity.

Nothing in these terms limits liability for fraud, wilful misconduct, or anything else that cannot lawfully be limited.

13. Indemnity

You will indemnify us against claims arising from your misuse of a report, including publishing it in breach of clause 8, or presenting a single month's findings as an ongoing or permanent claim.

14. Governing law

These terms are governed by the laws of Singapore. The courts of Singapore have jurisdiction. If a dispute arises, both of us agree to try to resolve it directly by email before taking any other step.

15. Changes to these terms

We may update these terms. The date at the top shows when they last changed.

For material changes (price, liability, cancellation mechanics or how we use your data) we will email active subscribers at least 30 days before the change applies to them. Continuing your subscription after that date means you accept the change. Minor changes, such as clarified wording, are made without individual notice.

16. General

If any part of these terms is unenforceable, the rest continues to apply. We may not transfer this agreement without telling you. Notices go to the email addresses we use with each other.

These terms, together with our Method & Disclaimer and Refund & Cancellation Policy, are the entire agreement between us.