A small firm, doing one thing
Elstrand measures whether AI assistants recommend consumer brands, and explains what decides it.
Why this exists
People have started asking AI what to buy. Not searching. Asking. The answer that comes back names three or four brands and moves on.
If your brand is one of them, you get the sale. If it isn't, you never find out. It doesn't show up in your analytics, there's no ranking to check, and no notification arrives. The channel is invisible from the inside.
That's the gap this firm exists to close.
How it works in practice
Every month we ask the questions your customers ask, record what comes back, and work out which sources the assistants are leaning on. Then we write you a ranked list of what to publish about it.
There's nothing to configure, nothing to install, and no onboarding call. A report arrives by email. It also sits in your account on our site, behind a code we send you, so you can find last month's without digging through your inbox.
How it's run
Elstrand is small, from Singapore, and intends to stay small. That's a choice about the work, not a stage we're trying to grow out of.
The person who reads your results is the person who writes your recommendations and the person who replies when you email. That person is Javier Ler, who founded Elstrand and runs it from Singapore. Nothing is passed down a chain, and nothing is generated and shipped unread.
The cost of that is capacity. We take a limited number of clients, and when the month is full, it's full. The benefit is that your report is written by someone who has actually looked at your category rather than run it through a template.
To be clear about how that is possible at all: one person does not type hundreds of questions a month. Questions that can be asked through an official, licensed API are collected automatically, three runs each, and that is where the breadth comes from. A deliberately small sample is typed by hand into the assistants' consumer apps, because those apps layer their own shopping data and local results on top and an API will never show you what your customer actually sees. Two of the seven assistants have no API at all, so they are hand-run by necessity.
What is never automated is the reading. Every answer that reaches your report has been looked at by a person, and the judgement about what it means is the thing you are paying for. The collection is plumbing. Anyone claiming to hand-type thousands of questions a month is either not doing it or not sleeping.
What you can check before paying us anything
This is a young firm and you have no reason to take any of it on trust. So rather than ask you to, here is what you can verify for yourself:
- The example check is a real brand. COSRX did not ask for it and is not a client. Every question is printed with the date it was asked. Put the same questions to an assistant yourself and see whether you get something recognisable.
- Stripe is the merchant. Card details go to Stripe and never reach us. We cannot see them, store them, or charge you anything you did not agree to.
- Cancelling is one click in Stripe's own billing portal, not an email to us that we might not answer. No notice period, no cancellation fee, no minimum term.
- The free check comes first. Real work, your real competitors named, before any money changes hands. If the thinking isn't good, you have lost nothing but the time it took to read it.
- Nobody asks you for a password. We never request access to your site, your analytics or your ad accounts, because the work genuinely does not need it.
- The terms are specific. What a report contains, what counts as a written piece, what happens to the month in progress if you cancel. Read them before you buy rather than after.
What this site deliberately doesn't have
No testimonials, no client logos, no "trusted by" strip. Not because they wouldn't help (they would) but because the firm is new and there is nobody to quote yet. Those are the easiest things on a page like this to invent, and inventing them is the fastest way to deserve the suspicion you arrived with.
When there are clients willing to be named, they will appear here with their names, and you will be able to go and ask them directly.
What Elstrand is, precisely
Elstrand is a Singapore-based business-to-business analytics and reporting service. It measures how AI assistants answer buying questions, and sells written monthly reports to consumer ecommerce brands. It is a research and reporting firm: it does not manufacture, sell or ship physical products of any kind.
The name is shared with unrelated companies in other industries, including sellers of outdoor and home storage goods. There is no affiliation, ownership or commercial relationship between this firm and any of them.
What we won't do
- Promise you a place in an AI answer. Nobody can, and anyone who does is selling you something.
- Touch your website, your analytics or your ad accounts. We never ask for access because we never need it.
- Dress up variance as progress. When a number moves for no reason, we say so.
- Sell you a tool and leave you to interpret it.
Start with a free check
Ten questions, real answers, your competitors named, no charge. If it's useful, we can talk about what a full report covers.